Tips On Leveraging Free Digital Marketing Resources To Step Up Your Marketing Game

In today’s increasingly competitive small business market, it’s more important than ever that you understand your customers and competitors as well as the latest market trends. But for cash-strapped startups and small businesses, it can be too costly to invest in big-ticket tools and marketing courses during your early growth stages. Fortunately, there are free digital marketing services and tools at your disposal that can help you launch your business to new heights.

As the chief marketing officer of one of the largest online alternative investment companies, I’ve utilized countless free resources to ratchet up brand awareness and reach larger audiences. In this guide, I’ll touch on some of the resources I view as the best to tap into to take your marketing game to the next level.

Expand Your Digital Marketing Education

A first step to consider is to enroll in free digital marketing boot camps and courses to afford yourself an excellent base knowledge of the digital marketing industry. Below, I’ve listed a handful of free resources that I see as a wellspring of practical, hands-on knowledge that you can use throughout your digital marketing career.

• Google Analytics Academy: This is perhaps one of the best entry-level courses for learning how to intelligently collect market data and analyze it to derive insights that affect business decisions.

 HubSpot Academy: The online courses, which generally take several hours to complete, teach all aspects of modern digital marketing principles, including inbound sales, content strategy design, email marketing and social media marketing.

• Hootsuite Academy: A slate of free and paid certification courses are available on social advertising, content marketing and social media strategy-building. Unfortunately, only Hootsuite Academy’s paid courses offer certifications.

• Moz Academy: This is a fantastic crash course on search engine optimization (SEO) basics.

Read more: forbes