Top digital marketing trends 2020: What does the future behold

Here are 7 digital marketing trends for 2020 that we expect will see the most traction..

The year 2019 has been a whirlwind in terms of growth in the digital space. The number of Internet users has gone up to a number that was previously unprecedented – from 483 million users in the year 2018, India has now crossed half a billion Internet users at a whopping 566 million. This means brands and companies have a whole new audience to market to and multiple innovative ways to do so!

Here are 7 digital marketing trends for 2020 that we expect will see the most traction:

The rise of new social platforms

While user growth has slowed down across most key markets, India has shown no such trend. This is a direct result of easy accessibility to mobile Internet and cheaper smartphones with the advent of Jio. This has consequently led to the huge influx of new social apps in digital markets, like TikTok, Helo, Sharechat, Vigo, Bigo, Firework and some more in the pipeline.

The year 2020 will likely see a rise of even more such apps as these have proved to be a hit with new data users, having tapped into vernacular content and the interests of people in smaller towns.

And since a large chunk of internet users from rural India – 251 million to be precise – have contributed to the growth in the total number of Indian Internet users this year, 2020 can expect to see a higher demand for social apps that cater to this demographic.

It also doesn’t hurt that these media conglomerates have figured out a key factor in driving growth – offering social apps with access to entertainment like short-videos, gaming and live-streaming. 2019 has already seen these newer social apps climb the rankings on Google’s Android Play Store.

Read more: brandequity.economictimes.indiatimes