Top Social Media Tips for 2020
Top Social Media Tips for 2020
Social media trends are constantly changing, but these tips are worth following for long-term success.
In the modern marketing world, there is no facet more complex or dynamic than social media. New platforms emerge constantly, best practices shift and algorithm changes throw off even the most well-planned social strategies.
Keeping up with these evolving trends can be difficult, and while some are simply flashes in the pan, others are worth paying attention to for their long-term value potential. Then there’s the strategies that never get old. That’s why we asked a group of successful entrepreneurs to share their top social media tips of the year. Follow their advice to achieve social media success in 2020 and beyond.
Spark conversation and engagement.
If your social media strategy is primarily about sharing content, you’re missing a huge opportunity to create meaningful connections. As Jared Shaner, chief revenue officer of Trellis.co, puts it, too many “influencers” focus too much on creating self-promotional content, instead of using social media for its intended purpose: socializing.
“The people getting the most traction are those that actively engage in driving and continuing conversation with others through the social platforms,” says Shaner.
Focus on building a network of relationships.
Similarly, Nicole Munoz, founder and CEO of Nicole Munoz Consulting, Inc., reminds brands that social media is about relationships — and that’s what you need to keep in mind when they create posts and a sense of community for your followers.
“Community is about engagement and respect for the opinions and discussions of others,” Munoz says. “If you want to create meaningful posts, nurture your community.”
Repurpose your top-performing content.
Every social post you share doesn’t have to be created from scratch. Monica Snyder, CEO of Birdsong, recommends taking one core piece of content and repurposing it for the different platforms.
