Top social media trends
Top social media trends to drive your 2021 marketing strategy
How can marketers prepare to take on 2021? This year has been a rocky one for many businesses globally, and some of the business trends we see today are likely to continue in the coming year. While a complete recovery might take some time, it is still important for brands to equip themselves with a robust marketing strategy for 2021, based on data-driven insights and consumer trends. In this article, we look at three social media trends that are expected to drive the most impact in 2021, according to both the experts and consumers. These are trends which marketing professionals should definitely leverage and weave into their marketing strategy in 2021.
The impact of socially conscious audiences
Consumers today are more socially aware than ever before. Generation Z and Alpha actively engage in conversations surrounding social issues like mental health, equality, education, and climate change. They consciously search for brands with social values that are in line with theirs, while avoiding those which aren’t.
“Brands need to realize that they need to go well beyond just lip-service and do the work on creating an honest social impact. Based on a poll conducted by Forbes in 2019, 88% of consumers want to support brands that have social causes aligned with their product/service.”
Roha Daud, Wellness & Food Sustainability – Brand Consultant
2020 saw people around the world being negatively impacted by the pandemic. This, along with other significant 2020 occurrences, led to consumers being even louder in speaking up regarding the issues affecting society today.
Conversations surrounding these issues will very likely continue in 2021, especially on social media. Hence, brands need to regularly engage in discussions regarding topics that matter most to their consumers, while ensuring that they actively create a positive social impact. It is also crucial for brands to be discerning in identifying issues most relevant to their target audience in the region.
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