Use customer accountability to drive personal
Use customer accountability to drive personal
Ditch bad habits and use transparent commitment with your audience to drive results.
I want to walk the extraordinary path through life. In practice, this means I say yes to projects out of my comfort zone, set goals that seriously stretch me, and willingly dance with my fears — every day.
The challenge is, you don’t always feel ‘on it’. One day you’re riding high; the next you’ve lost the will. So how do you stay motivated to keep on moving — even on the toughest days?
For me, customer accountability is my cheat code. It’s a fundamental tool that keeps me on track, forces me to dig deep, and inspires my best.
It’s helped me build my business and achieve significant personal goals. If you want to hack this code, here are three ways to do so yourself:
1. Force yourself to show up.
I launched the Stay Grounded Podcast at the end of 2017. It was a passion project and I was starting from scratch, but I was committed to creating a popular show that published a new interview every week.
Publicly declaring this commitment forced me to put myself into situations where I could make the connections that would secure the best guests.
I do the same with my content — committing to new emails each week as well as members in my Facebook community. When people expect something of you, it forces you to deliver.
2. Empower customers to raise your standards.
Don’t just tell customers what you’re doing. Instead, provide data that proves you’re sticking to your commitments.
In an age of increased environmental awareness, sustainability has become a popular buzzword driving both large and small companies to release annual sustainability reports to the public.
Consumers are asking for more information, and it is up to companies to rise to the occasion and share it.
Take Annmarie Skin Care, a small beauty product company that decided from day one, to release an annual report which created a culture focused on transparency. When you start out holding yourself accountable, there is no going back.
