How to Use Online Directory Submissions to Boost Your Small Business’s SEO

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Finding ways to ensure your business appears in search engines is an ongoing process. Make sure you’re taking advantage of online directory submission.

Not too long ago, the use of online directories was all the rage in the search engine optimization (SEO) realm. Due to their popularity, new directories were appearing all over the place, and businesses started working on getting listed any and everywhere they could.

However, Google saw what was happening and updated its algorithm.

Once this update was made, websites began to get the cold shoulder from Google for trying to get listed on every directory they could. This was viewed as being spammy and creating irrelevant links. When this happened, business owners and SEO experts started to be more careful about the linking strategies they used.

It’s important to understand– not all directory sites are bad. In fact, there are high authority options that can still be an extremely valuable part of your SEO strategy. The key is to find the right directories for your business.

After years of working on SEO for myself and many businesses, I have decided to create a FAQ here, which answers some of the most pressing questions about online directories, which ones to use, and which ones to avoid.

Is submitting my website to online directories a smart SEO strategy?

The answer to this is a resounding yes; however, there is a “but.” It would help if you made sure the directories you choose are not spammy and that they are related to your business in some way. Industry or even topic-specific directories offer an effective way to gain exposure and improve your search results’ visibility.

Should I pay to have my website listed on an online directory?

The short answer to this is “yes,” however, just like the tip above, you need to find the right or best directories. Some won’t be worth the cost.

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