Ways to Reach Your Target Audience on Social Media
Billions of people around the world use social media, so it’s an effective way to reach your target market wherever they may be.
If you run a business and are trying to reach more people in your target audience, how much have you invested in a social media marketing strategy? Social media isn’t just for users to communicate with loved ones anymore; it’s also become a mainstream method for businesses to increase engagement, boost brand visibility and further reach.
Social media is so effective for business strategies because there are so many people who use it. Statista estimates that there are 2.7 billion social media users around the world, and that number increases every year. It’s not going anywhere and will continue to be a resource for brands to grow their audiences and reach their target markets.
Let’s look at a few ways you can use social media to further your reach with your target audience.
Use data to determine your target market.
It would be extremely difficult to reach your target audience if you aren’t sure who they are in the first place. Playing a guessing game simply isn’t good enough; you need to have data to make informed decisions for your business and know exactly who you’re catering to. Otherwise, you’ll waste time, money and resources marketing to the wrong group of people with little to no success to show for it.
Instead, use your website and social media analytics to determine and define your target audience. This data will tell you your audience’s demographics, what content of yours they consume the most and where they’re most active. Google Analytics is your best bet for narrowing down your target market.
Pay attention to the following metrics:
- Engagement
- Reach
- Click-throughs
- Hashtag engagement
- Organic vs. paid likes
