Top 3 Reasons Businesses Fail with Digital Marketing and Social Media [Podcast]

Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs?

If yes, you are not alone.

Though many self proclaimed experts may tell you digital marketing and social media is fast and easy, the truth is that it’s not.

Yes, you can hop on Facebook, Twitter, LinkedIn, Instagram quite easily. Though you don’t have to pay to setup your profile, you pay with your greatest asset, time.

Also, “hopping onto” these platforms is not what brings you the positive return on investment you are seeking. This requires research, planning, investment and time.

“Build it and they will come” has never been a strategy that worked.

Establishing authority to earn trust, increase brand authority, generate leads and drive more sales for your business takes time.

It’s not about what the different silo’d social networks or shiny technology can do for you. Instead approach it with the mindset of “what I can do with the technology.” How can you leverage the technology to achieve your business goals.

Too many marketers and even the most successful business owners get caught up in the hype and shiny objects of digital and social marketing. Then they hire an agency or consultant who sells them the promise of overnight digital fame and influence.

I have been working in the technology arena for more than 25 years. I started my first digital agency 10 years ago, after working leadership roles in corporate America Fortune 10 enterprise brands and technology startup companies for 15 years.

Regardless of the size of the company, expertise of the marketing team and business leaders we see three major trends as it relates to success or failure with digital marketing, social media marketing, content marketing.

Often times the CEO and other senior executive leaders put massive pressure on marketing teams for fast results. Building an integrated digital platform takes time. Marketers who lack experience building and executing digital programs unfortunately end up over promising and as a result under delivering. They let the pressure for fast results get to them and many wind up losing their jobs because of this dilemma. It’s a common theme we see with the clients we work with.

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