You Don’t Have to Code to Be Great at SEO

You can be a great at SEO without coding a single line. And that’s fine. There’s room in SEO for many different types of people.

You don’t want me to code your website.

Anyone who has ever worked with me, all the way from first grade until now, will tell you that I’m good at some things, and awful at others.

Any task that requires exceptional detail will take me twice as long as most people to finish.

And when I finish a detailed task, I will be physically and mentally drained.

But I do have gifts.

I can see the big picture better than most.

I may not be the best at implementing the details of the project – but I’ve rarely found anyone as good at defining what needs to be done as I am.

I understand how and what the technology can do, even if actually making it do what is required can sometimes be a personal struggle.

Does that make me a bad SEO professional?

Python, JavaScript & Automation – Oh My!

There is a movement in the SEO community encouraging practitioners to upgrade their coding skills.

SEO professionals are being encouraged to learn coding languages that can help them automate many of the tasks that are typically done manually.

In particular, search marketers are being encouraged to spend time learning Python and JavaScript, among other coding languages.

I wholeheartedly endorse this movement.

But I won’t be participating in it.

You see, I know that I’m never going to be a good programmer.

Learning the ins and outs of a particular programming language is going to be a waste of time for me.

What I will spend time learning about is what these programs can and cannot do.

Read more: searchenginejournal